Wayfinding System

of Venice

In this case study, our team create a wayfinding solution for Venice, Italy. Venice is a world-renowned historical tourist destination, with 6 districts spread across 118 islands. With its 180 or so winding canals, 433 bridges, and 2650 alleys and streets, many of which share identical names, navigating Venice presents unique challenges that few places in the world can match. In this environment, Venice’s dwindling population of around 70,000 residents (it once had 200,000) must contend with 90,000 to 100,000 visitors per day.

That most of the city is at sea level leaves few options for visible landmarks. Many paths lead to only local access for residents and businesses. Compasses are said to be of limited use due to the meandering of the streets and canals. When on the streets, water often introduces itself as an obstacle; and vice versa. Building numbers are assigned by district and not by street or canal. 

In order to provide convenience for both residents and tourists, we redesign their wayfinding system.

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